Hell & Heaven Spirits, Inc. Launches Devil Road American Whiskey in Chicago
Chicago, IL – Hell & Heaven Spirits, Inc. proudly announces the launch of its debut spirit, Devil Road American Whiskey—a bold, 92-proof blend crafted for those who embrace life’s challenges with grit and grace.
A Whiskey with Purpose
Rooted in themes of tribulation and triumph, Devil Road Whiskey is more than just a spirit—it’s a tribute to the journey. Finished with level 4 char French and American oak staves, this expertly balanced whiskey delivers rich notes of leather and vanilla, offering a smooth yet complex profile.
“Honor the struggle. Savor the moment. Celebrate your story.”
This tagline encapsulates the essence of Devil Road Whiskey: a toast to resilience, adventure, and every hard-earned victory along the way.
A Bold Entry into the Chicago Market
Launching exclusively in Chicago, IL, Devil Road Whiskey will be available at select fine establishments and online. The brand will come to life through a series of high-profile on-premise events, including whiskey tastings, bartender competitions, and pairing dinners, providing both consumers and industry professionals a firsthand experience of its exceptional character.
Engagement & Activation
Devil Road Whiskey will drive awareness through a comprehensive social media strategy, featuring influencer collaborations, dynamic content campaigns, and trade-focused promotions to connect with whiskey enthusiasts and connoisseurs alike.
Where to Learn More
For additional details, event updates, and purchasing information, visit www.devilroadwhiskey.com
About Hell & Heaven Spirits, Inc.
Hell & Heaven Spirits, Inc. is built on the idea that life’s greatest stories are forged in both struggle and success. With an unwavering commitment to craftsmanship and authenticity, the company introduces Devil Road American Whiskey as the first of many exceptional spirits to come.
